Feb 3, 2009

You're the one who's putting a nail into her shoes in a marathon?

Last night, I just heard on a TV ad (but, I did not give a look at it!) that a SIM card of Afghan Wireless Communication Company (AWCC), a GSM provider in Afghanistan, charges only 2 afghanis per min while making a call with another AWCC's SIM card, and 4 afghanis with all others. The normal charges for making a call in Afghanistan, almost common for all GSM providers, is 5 afghanis per min.

I am pretty sure this is not the good way of marketing. AWCC is willing to build an advantage for itself, by lowering the prices, but why does it also, by itself, put some limits on this advantage?! It is like that, in a marathon, while nobody has any shoes to run, but you have one, and this is a great advantage for you, but you're putting a nail in your shoes!


  1. I am not with you on this, the propose of a marketing promotion is to increase the number of customers, revenue and at the same time make them stay with the company.

    If a customer wants to enjoy this promotion, he has to encourage his friends from other networks to use AWCC.

    This is the way marketing promotions works all over the world.

  2. Yeah, you're right! The purpose of marketing is so you said, but, has the AWCC succeeded in that?

    I meant, through this post, that being able to lower the prices is a strength, but AWCC could include all other services in its advantage, not limit that.

    You said, "if a customer wants to..." I feel that you think we have the power and the right over customers to force them to use our product and they also must thank us for that... no, I don't think so, and we don't have the power. There are a few alternatives for them, some even better. Why do they have to stick with our product--This is the question, leading us to success in marketing.

    Thanks for your comment