Do you prefere competing or being protected against that?

Is it really good to have a safe haven for your business with no person competing with you? Seth says, NO:

You can pretend that you are unique, that you have no competition and never will. Inevitably, this will create an attitude that, while fun for a while, will probably harm you later.

OK, THIS is certainly, like it or not, a reality, that you have to compete. So, is competition, in essence, a good thing, if you have the option not to choose that?

Read In search of competition, by Seth Godin.